I met Laura Gordon in the winter of 2011 when I was looking for a wedding photographer. It was clear to me as soon as we met that although she is very professional and came armed with a killer portfolio, this was a girl I wanted at my wedding simply because she has the ability to be both calm and excited at the same time. In my mind that is exactly what a bride needs. I love her style and focus, her attention to detail is impeccable, and she gets genuinely excited by new challenges and opportunities.
I sent the signed contract and check to her snail mail in an craft paper envelope with (I think) white calligraphy lettering. She emailed me as soon as she got it gushing over the lettering….and she hasn’t stopped being my biggest supporter ever sense! She really was the one who encouraged me to get into this game and I owe her a huge thank you. Since my wedding I have worked on several projects with her. Most recently on a rebranding of her website she has been working on for a while.
She reached out to me asking for a few samples of her name…she wanted something that evoked the idea of watercolor without actually being watercolor. I liked the challenge. She wanted gray to black and she wanted it a little bit whimsical. Perfect. We went back and forth a few times getting the name just right…and then we fine tuned the color/texture/gradient of the ink. It was a fantastic project to work on.
My husband has always known I have a serious STYLE CRUSH on Laura Gordon (and I do always call her by her full name around here!) but I think he was a bit concerned the first time the stacks of paper with only her name scribbled all over. Here is a small sampling of rough draft options. We didn’t go with any of these, but as you can see I can see thousands of ways to write one name…big loops or small loops on the L. Long tails or short tails…flourishes? all lowercase? variable baseline or straight? It is hard to narrow down, but Laura had a clear picture of what she was after so that helped a lot! You will see that there is a lot of development before things feel polished and ready!
Once we locked down the logo I worked on a series of words that appear on her site as headers and buttons. Go check it out live. You will love her work, her design, and you will want her to come photograph ever detail of your life! LauraGordonPhotography.com
And to be clear she is the one who took that picture of me to the right in the sidebar ‘about me’ section!
While working on this project I also got to know Jennifer Olmstead, of Deleted Space Creative, who is the talent that put the whole thing together! She and Laura executed this project flawlessly and I’m so excited to have worked with them. See images of her portfolio here: http://www.flickr.com/photos/jenolmstead and her website is coming soon…DeletedSpaceCreative.com.
So thankful to have been a part of this project. More on Jennifer Olmstead coming soon!
Ok, I have work to do so I’m signing off, hope your day has been as great as mine!
xoxo and sending heartstrings!
(closing with a photo of me and Laura after my wedding)